Featured Case Study Learn how Datamyx™ helped a leading mortgage lender improve customer retention by 300% over a 3-month period. 
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Retention is the new Acquisition Faced with rising acquisition costs in a soft economy, many organizations are refocusing their marketing efforts on customer retention. Understanding that the cost of acquiring a new customer is often up to five times more than retaining an existing customer, it is no wonder why marketers are giving retention campaigns a closer look. While traditional retention strategies rely on "best guess" estimates of when a customer will re-enter the market, our Loyalty Assurance program can pinpoint the exact moment this activity occurs - allowing you to reach customers who are actively shopping for financial products and services in as little as 24 hours. This innovative program cross-references your customer database with credit activity from multiple bureaus on a daily basis to identify those with hard inquiries from a variety of financial institutions, including mortgage, auto finance, insurance, banking and installment lending. Using your predetermined credit qualification guidelines, we then prescreen active customers for creditworthiness, ensuring the delivery of only the most targeted and qualified leads.
Leverage our Loyalty Assurance program to achieve the following important marketing objectives: Maximize Cross-Selling Opportunities to Increase Lifetime Value
By segmenting credit activity by type of inquiry, Loyalty Assurance can identify a wide variety of cross-selling opportunities. As a financial services marketer, you can leverage this powerful marketing intelligence to capture incremental business and increase the lifetime value of your customer base. For example, banks or credit unions can cross-reference their checking or savings account holders with mortgage, automotive, bank card and/or installment loan inquiries to identify opportunities to sell incremental products and services. Mortgage companies can increase their portfolio of home equity loans by marketing to customers with bank card or installment inquiries. P&C insurers can increase their number of dual policyholders by targeting customers with auto or mortgage inquiries.
Reduce Customer Attrition / Churn Loyalty Assurance enables you to deliver a firm offer of credit or insurance at the very moment your customers are considering competitive offers, giving you the unparalleled opportunity to safeguard your customer base from attrition.
Free Opportunity Analysis
How many of your customers were shopping for your products and services last month? Find out by taking advantage of our Free Opportunity Analysis. This complimentary evaluation will demonstrate the value of this proven program for your organization by providing you with invaluable insights into historical credit inquiry activity within your customer database, including the number and type of inquiries as well as the number of customers who would meet your qualification guidelines!
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