Tranzact Information Services Launches Powerful Cross-Sell Program for Credit Unions

February 23, 2011

Tranzact Information Services helps credit unions improve member retention and lifetime value by identifying cross-selling opportunities in near real time.

Boca Raton, Florida. (February 23, 2011). Tranzact Information Services (Tranzact IS) announces the launch of Loyalty Assurance, a new program designed to help credit unions identify cross-selling opportunities in near real time.

"Identifying ideal candidates for cross-sell initiatives can be somewhat of a guessing game," states Ben Waldshan, President of Tranzact IS. "Our Loyalty Assurance program takes the guesswork out of the equation by pinpointing members at the very moment they come into the market for a wide variety of financial products and services."

Tranzact Information Services' Loyalty Assurance program leverages credit inquiries from all three bureaus to identify members who are actively seeking an auto loan, mortgage, credit card or installment loan, giving credit unions the unparalleled opportunity to ensure their products and services are being considered at the time a purchase decision is made.

"Leveraging our exclusive tri-bureau prescreen marketing platform, we can host a credit union's membership file and flag active shoppers within 24 hours," states Waldshan. "This revolutionary program also offers the added benefit of being able to prescreen these members for creditworthiness to ensure they meet pre-established credit qualification criteria. This process gives credit unions the unique ability to optimize offers across product lines and improve overall marketing efficiency."

To demonstrate the value of this program, Tranzact Information Services is offering credit unions a complimentary opportunity analysis that offers invaluable insight into the credit inquiry activity within their membership over the past 30 days. This free evaluation outlines inquiry type, state, and credit bureau and identifies the number of members who would actually meet qualifying credit criteria. Credit unions interested in taking advantage of the free analysis should call 1-800-48-9113.

About Tranzact Information Services
Based in Boca Raton, Florida, Tranzact Information Services (Tranzact IS) has become the premier automated marketing information services company by leveraging multi-sourced information and innovative development capabilities to provide easy access to marketing information, insight and decisioning for all clients, whether large or small. Tranzact IS houses prescreen marketing information from all three credit bureaus as well as multi-sourced consumer and public records data. Tranzact IS’ capabilities are leveraged by mortgage lenders, automotive finance companies, banks, insurance companies, and direct marketing agencies. Additional information about Tranzact Information Services can be found at www.tranzactis.com.

About TRANZACT
Based in Fort Lee, New Jersey, TRANZACT is the leader in providing end-to-end technology-driven customer acquisition solutions to the financial services and media and telecommunications sectors. TRANZACT leverages and integrates sophisticated digital, data, and direct marketing solutions to deliver qualified leads, fully provisioned sales, and robust customer management systems to brands seeking to acquire and manage large numbers of customers. Additional information about TRANZACT can be found at www.tranzact.net.

About Veronis Suhler Stevenson
Veronis Suhler Stevenson (VSS) is a private equity firm that invests buyout and structured capital funds in the media, information, marketing services, and education industries in North America and Europe. VSS provides capital for buyouts, recapitalizations, growth financings, and strategic acquisitions to companies and management teams with a goal to build companies both organically and through a focused add-on acquisition program. To date, VSS equity and structured capital funds have invested in more than 60 platform companies which have, in turn, completed more than 250 add-on acquisitions resulting in a portfolio with realized and unrealized enterprise values in excess of $12 billion. Additional information about Veronis Suhler Stevenson can be found at www.vss.com.