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Datamyx™ Advantage
99% of our customers are able to receive their marketing data within 10 minutes of purchase.
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Ben Waldshan, CEO
As CEO of Datamyx, Ben Waldshan leads and guides the company's vision and overall business strategy, ensuring that the company's resources are continually aligned with changing customer needs. Over the past 15 years, he has pioneered innovation in the direct marketing industry at companies such as Tranzact Information Services (TIS), which acquired Data Warehouse Corporation in 2006. Waldshan was founder & CEO of Data Warehouse, a leading data solutions provider that was twice named to the Inc. 500 'Fastest Growing Private Companies in America.' He began his career at Rock Financial, where he served as VP of Direct Marketing, guiding the creation and development of a centralized direct marketing platform and state-of-the-art database. He holds a BBA in Business and Finance from Wayne State University.
Cauley Sutton, COO
Cauley Sutton is responsible for the strategic leadership of Datamyx's overall day-to-day business operations as well as its information technology team. Over the past 15 years, he has held a number of leadership positions within the operations and technology teams of both the company and its predecessors. Sutton's business savvy and extensive experience have been instrumental in bridging the gap between business needs and technology solutions, enabling the company to rapidly capitalize on market opportunities for growth. Prior to his nine-year tenure with Tranzact Information Services, he was a senior technical leader in the telecommunications industry.
Jim Mackey, CFO
Jim Mackey has an extensive background in finance and business development. Prior to joining Datamyx, he was the Senior Vice President of Business Development for Experian. Previously to working for one of the bureaus, he enjoyed a 25-year tenure at a leading direct marketing services firm, Metromail Corporation, which was acquired by Experian in 1998. At Metromail, he held various senior leadership positions in finance and accounting, corporate development and strategic planning. Mackey began his career in public accounting with Ernst &Young. Mackey, and holds a B.S. in accounting from the University of Illinois.
Kesna Lawrence, SVP - Client Strategy
Kesna Lawrence joined the Datamyx team in 2004 to develop the next generation technology that would leap-frog the competition and position the company for consistent, sustainable growth. His intuitive knowledge of how technology and analytics can be leveraged to meet customer needs continues to play an important role in driving product innovation. Lawrence is currently responsible for the design and implementation of client strategy as well as data acquisition. As a pioneering member of the Mortgage Industry Standard Maintenance Organization, he worked shoulder-to-shoulder with fellow industry veterans to redefine the framework for systems communication. Lawrence has also held leadership positions at both ABN AMRO (now Citi) and Ocwen. At ABN AMRO, he was instrumental in developing the technology behind the OneFee Services platform. At Ocwen, he designed a revolutionary vendor management and workflow system for the mortgage industry. He holds a B.S. in Economics & Finance from Florida State University.
Tom Miller, SVP - Sales & Marketing
Tom Miller joins Datamyx as a 20-year veteran in the marketing information services arena. His career success spans a diverse set of clients and providers, having risen through the ranks of two of the three major credit bureaus, Experian and Trans Union Corporation. Prior to joining Datamyx, he served as Vice President of Business Development for Merkle, responsible for leading sales development teams in the implementation of a multi-channel, solution-oriented model. Prior to Merkle, he served as Executive Vice President of Sales for Protocol Marketing Services, where he led and managed a large team that generated significant growth in multiple verticals throughout North America. Earlier in his career, he served in a number of leadership roles at Trans Union Corporation, starting as a sales manager in 1993, and eventually landing the role of Group Vice President for National Accounts and Marketing Services in 2000. Miller holds a B.S. in economics from Clemson University.
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